Marketers Respond To Google’s ‘Eliminate Redundant Keywords’ Update

Posted by

What method to ring in the new year with a fresh Google Ads upgrade?

On January 4, Google emailed advertisers who currently have the auto-applied tip “remove redundant keywords” made it possible for on their accounts.

The email mentioned beginning January 19, Google will start getting rid of redundant keywords throughout various match types.

Initially reported by Robert Brady through Buy Twitter Verified, advertisers quickly took to many social networks outlets to share their issues over the brand-new update.

What’s Altering?

Currently, one of Google’s auto-applied tips permits the system to remove redundant keywords of the very same match type within the very same ad group.

With the January 19 upgrade, Google’s upgraded its policy to get rid of redundant keywords throughout different match types.

Basically, Google will get rid of phrases or precise match keywords if a broad keyword covers the search inquiry.

A portion of the email from Google listed below describes more detail:

< img src="https://cdn.Best SMM"alt ="Google's modification to the

redundant keyword policy will enter into result on January 19, 2023.”/ > Advertisers Alike Cause Outcry Greg Finn didn’t hold back his viewpoint on the policy update announcement: On what world does this

make sense? Google Advertisements is altering the definition & execution of a recommendation AFTER IT HAS ALREADY BEEN APPLIED. This should be a various suggestion. How could anybody EVER use a @GoogleAds suggestion to an account again? #ppcchat

— Greg Finn (@gregfinn) January 4, 2023

Other marketers chimed in on Greg’s post with similar beliefs:

So, what makes this upgrade so controversial with marketers? As others have pointed out, among the primary concerns is that Google has actually changed the meaning of an existing auto-applied suggestion. With such a substantial modification, it’s argued that

this must be a new recommendation for advertisers to choose in or opt-out of. Another concern is around Google’s capability to resolve context and belief in an appropriate matter. Last but not least, the consensus is that these updates are again focused on small companies and beginner online marketers to handle their accounts more effectively.

However where does that leave the experienced marketers who have invested years testing and improving their keyword strategies?

Google Ads Liason Addresses Advertiser Issues

After connecting to Google for comment, the main Google Advertisements Liason responded through Buy Twitter Verified on January 5:

Advertiser Mike Ryan put together a well-thought-out reaction that was well-received by the PPC community on LinkedIn. He included a suggestion to help prevent circumstances like this in the future. The thread continues with additional explanation and Frequently asked questions:

In the thread reply, Marvin attended to the following from Ryan’s letter:

  • The test went through numerous models prior to launching
  • The test was paused early on due to a bug
  • Numerous experiments at a time can trigger interaction difficulties
  • Total results of the redundant keyword experiment were favorable


If you are currently chosen into Google’s auto-applied suggestion to get rid of redundant keywords, the brand-new policy will enter into effect on January 19.

The brand-new policy will not make any retroactive modifications to your account. Nevertheless, since this is not a brand-new suggestion, you would have to disable this auto-applied suggestion if you do not want to take part.

A substantial modification from Google so early on in the brand-new year could be an indication of much more substantial changes in the future.

The open dialogue in between marketers and the Google Advertisements Liason is an excellent step towards more transparency and factor to consider for all marketers– beginner or experienced.

An unique thank you to Google Ads Liason Ginny Marvin for promptly resolving advertisers’ questions and transparently.

Included Image: ViDI Studio/Best SMM Panel