Google’s John Mueller: WordPress Not Inherently Much Better For SEO

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In reaction to a thread on Reddit, Google Browse Supporter John Mueller says there’s no inherent SEO advantage to utilizing WordPress compared to coding a website yourself.

A thread in the r/SEO forum asks a familiar concern numerous professionals face in their professions.

Is WordPress better for SEO than coding your own website?

Other variations of that question consist of, “is WordPress better for SEO than Wix,” or, “is WordPress better for SEO than [insert CMS here]”

No matter how you ask it, the response is constantly the same.

WordPress isn’t inherently better for SEO than any other alternative. It’s one of many ways to develop a website that ranks in Google.

Mueller On WordPress For SEO

In response to whether utilizing WordPress is much better for SEO than coding your own website, Mueller states:

“Not for SEO, but you can focus more on the content if you do not spend all your time developing a brand-new CMS on your own. (some individuals choose making a CMS, so YMMV).”

As Mueller says, the most substantial advantage WordPress provides is the ease of use compared to manually writing code.

Nevertheless, that’s just useful to the website owner. It makes no difference to Google if a website is built with WordPress.

This question comes up regularly and is worth revisiting due to the misinformation flowing around WordPress and SEO.

For example, take the second-most upvoted comment in the Reddit thread straight below Mueller’s.

An individual claims, “Google knows WordPress well,” as though Googlebot can crawl WordPress websites more effectively than other CMSs.

That’s incorrect, though the myth of WordPress being better for SEO continues to continue.

Screenshot from reddit.com/r/seo, December 2022. To find out more regarding the SEO capabilities of WordPress compared to other content management systems, see this short article from SEJ Creator Loren Baker. Baker notes the 25 finest SEO-friendly alternatives to WordPress and the pros

and cons of each: Source: Reddit Featured Image Melisa Parlak/Best SMM Panel