Google’s Top Global & Local Browse Trends Of 2022

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Google’s annual report of top search trends is available, consisting of all new categories not seen in previous years.

Google publishes data on the leading trending searches every year, which is attractive on its own, however you may ask, “What can I make with this info?”

In addition to satisfying general curiosity, Google’s annual recap of the year’s leading trending searches provides dozens of ideas for content publishers.

Each year I like to no in on the categories that are most pertinent from an SEO viewpoint, such as the “how to” and “near me” inquiries that use insight into what searchers require help with.

I think that details is more actionable for marketers than knowing Johnny Depp is the top trending person in Google in 2022, for example.

This year, Google’s report on the top searches is much more helpful, with a whole hub devoted to regional searches. Key in an US city or zip code, and Google will highlight the leading trends in that area.

Here’s a look at numerous notable areas of Google’s leading search patterns report.

Google’s Top Trending Long-Tail Keywords Of 2022 (US)

Developing content that addresses peoples’ questions is SEO 101, so we’ll start with inspiration for your next “how to” short articles.

How To Help

  1. How to help Ukraine?
  2. How to assist Ukrainian refugees?
  3. How to assist abortion rights?
  4. How to help Ukraine army?
  5. How to help Uvalde?
  6. How to assist Typhoon Ian?
  7. How to assist Puerto Rico, Cyclone Fiona?
  8. How to assist a dry cough?
  9. How to help agitated leg syndrome during pregnancy?
  10. How to help toddler with cough?

How To Pronounce

  1. How to pronounce Qatar?
  2. How to pronounce Kyiv?
  3. How to pronounce puzzle?
  4. How to pronounce Omicron?
  5. How to pronounce Encanto?
  6. How to pronounce Xochitl?
  7. How to pronounce Adele?
  8. How to pronounce Diwali?
  9. How to pronounce oligarch?
  10. How to pronounce Uvalde?

Recipes (How To Make …)

  1. Sugo
  2. Cincinnati Chili
  3. Wed Me Chicken
  4. Quick pancake
  5. Mango pie
  6. Green goddess salad
  7. Jennifer Aniston salad
  8. Grinder sandwich
  9. Bella Hadid sandwich
  10. The Bear spaghetti

Who Is

  1. Who is Andrew Tate?
  2. Who is winning the election?
  3. Who is the king of England?
  4. Who is the watcher?
  5. Who is Alex Jones?
  6. Who is Jeffrey Dahmer?
  7. Who is next in line for the throne?
  8. Who is Amber Heard?
  9. Who is Aaron Carter?
  10. Who is in NATO?

Google’s Top Trending Regional Keywords Of 2022 (United States)

Google’s list of leading trending “near me” searches shows there’s still substantial need for individual protective equipment and at-home testing kids.

However, an uptick in searches for shows indicates individuals were more excited to head out amongst crowds this year.

Leading Near Me Searches

  1. Gas prices near me
  2. In your home COVID test near me
  3. Voting near me
  4. Early voting near me
  5. PCR test near me
  6. COVID booster near me
  7. Easter egg hunt near me
  8. Where to vote near me
  9. Concerts near me
  10. n95 masks near me

Top Searches By City

This year Google developed a micro-site committed to top trending regional searches in 2022.

You can explore patterns by either getting in the name of a United States city or clicking around on a map.

Screenshot from: stories/local-year-in-search-2022/, December 2022.

In addition to providing a list of the top 10 searches in major cities, Google highlights anything especially distinct about the city’s search trends.

Here’s an example showing the top local search patterns in Miami:

Screenshot from: stories/local-year-in-search-2022/, December 2022. Screenshot from: stories/local-year-in-search-2022/, December 2022. More Top Searches Of 2022 This

is simply a curated choice of

the year’s top searches, There’s a lot more to find in Google

‘s Year In Browse and Year In Local Browse mini-sites. Google has likewise assembled

a video wrap-up of the year in search, which you can see listed below: Featured Image:

Screenshot from stories/local-year-in-search-2022/, December 2022.