Does the IP address of your website’s server impact your rankings in search results page? According to some sources around the web, your IP address is a ranking signal utilized by Google.
But does your IP address have the possible to help or damage your rankings in search? Continue reading to discover whether IP addresses are a Google ranking factor.
The Claim: IP Address As A Ranking Aspect
Articles on the web from respectable marketing websites declare that Google has more than 200 “known” ranking elements.
These lists typically consist of declarations about flagged IP addresses affecting rankings or higher-value links since they are from separate C-class IP addresses.
Screenshot from HubSpot.com, June 2022 Luckily, these lists sparked many conversations with Google workers about the credibility of IP addresses as ranking factors in Google’s algorithm.
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The Proof Versus IP Address As A Ranking Factor
In 2010, Matt Cutts, previous head of Google’s webspam team, was asked if the ranking of a customer’s site would be affected by spammy sites on the exact same server.
“On the list of things that I fret about, that would not be near the top. So I understand, and Google comprehends that shared web hosting occurs. You can’t actually manage who else is on that IP address or class c subnet.”
Ultimately, Google chose if they did something about it on an IP address or Class C subnet, the spammers would simply relocate to another IP address. Therefore, it would not be the most effective way to take on the issue.
Cutts did note a particular exception, where an IP address had 26,000 spam websites and one non-spammy site that invited more examination but repeated that this was an extraordinary outlier.
In 2011, a tweet from Kaspar Szymanski, another former member of Google’s webspam group, kept in mind that Google deserves to take action when complimentary hosts have actually been massively spammed.
In 2016, throughout a Google Webmaster Headquarters Hours, John Mueller, Search Advocate at Google, was asked if having all of a group’s sites on the exact same c block of IP addresses was a problem.
He responded to:
“No, that’s completely great. So that’s not something where you synthetically need to purchase IP address obstructs to just shuffle things around.
And especially if you are on a CDN, then maybe you’ll end up on an IP address block that’s used by other companies. Or if you’re on shared hosting, then these things occur. That’s not something you need to synthetically walk around.”
In March 2018, Mueller was asked if an IP change with a different geo-location would impact SEO. He responded:
“If you relocate to a server in a different place? Typically not. We get enough geotargeting info otherwise, e.g., from the TLD & geotargeting settings in Browse Console.”
A couple of months later, Mueller replied to a tweet asking if Google still counted bad communities as a ranking signal and if a dedicated IP was essential.
“Shared IP addresses are great for search! Lots of hosting/ CDN environments utilize them.”
In October 2018, Mueller was asked if the IP address place mattered for a site’s rankings. His reaction was just, “Nope.”
A couple of tweets later, within the same Buy Twitter Verified thread, another user commented that IP addresses mattered relating to backlinks. Mueller once again reacted with a simple “Nope.”
In June 2019, Mueller got a question about Google Browse Console showing a website’s IP address instead of a domain. His response:
“Usually, getting your IP addresses indexed is a bad idea. IP addresses are often temporary.”
He suggested that the user make sure the IP address redirects to their domain.
A couple of months later, when asked if links from IP addresses were bad, Mueller tweeted:
“Hyperlinks from IP addresses are absolutely great. The majority of the time, it suggests the server wasn’t established well (we canonicalized to the IP address rather than the hostname, easy to fix with redirects & rel=canonical), but that’s just a technical detail. It doesn’t mean they’re bad.”
In early 2020, when inquired about getting links from different IP addresses, Mueller said that the bad part was the user was making the backlinks themselves– not the IP addresses.
Then, in June, Mueller was asked what occurs if a site on an IP address purchased links. Would there be an IP-level action taken?
“Shared hosting & CDNs on a single IP is really typical. Having some bad sites on an IP does not make everything on that IP bad.”
In September, during a conversation about bad neighborhoods affecting search rankings, Mueller mentioned:
“I’m not knowledgeable about any ranking algorithm that would take IPs like that into account. Look at Blogger. There are excellent sites that do well (ignoring on-page constraints, etc), and there are awful sites hosted there. It’s all the very same infrastructure, the same IP addresses.”
In November, Gary Illyes, Chief of Sunshine and Joy at Google, shared a fun fact.
“Enjoyable truth: changing a website’s underlaying infrastructure like servers, IPs, you call it, can change how quick and typically Googlebot crawls from said site. That’s since it actually identifies that something changed, which prompts it to relearn how fast and typically it can crawl.”
While it’s fascinating details, it seems to impact crawling and not ranking. Crawling is, obviously, required to rank, but crawling is not a ranking element.
In 2021, a Buy Twitter Verified user asked if IP canonicalization might favorably affect SEO. Meuller replied:
“Unless folks are linking to your website’s IP address (which would be unanticipated), this wouldn’t have any effect on SEO.”
Later in December, when asked if an IP address rather of a hostname looks unusual when Google assesses a link’s quality, Meuller mentioned, “Ip addresses are great. The internet has lots of them.”
If you’re worried about your IP address or hosting company, the agreement seems to be: Do not stress.
Get More Google Ranking Element Insights.
Our Verdict: IP Address Is Not A Ranking Element Anymore
Maybe in the past, Google experimented with IP-level actions versus spammy sites. However it needs to have discovered this inadequate due to the fact that we are not seeing any confirmation from Google representatives that IP addresses, shared hosting, and bad areas belong of the algorithm.
For that reason, we can conclude in the meantime that IP addresses are not a ranking aspect.
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