Google is making desktop search results page more like mobile with an upgrade that lets users constantly scroll through numerous pages.
Continuous scrolling is now presenting to desktop search results page in the United States.
In an email to Online search engine Journal, Google explains how the SERPs will show up to six pages of URLs before prompting users to click on “more results”:
“… we’re bringing continuous scrolling to desktop so you can continue to see more handy search engine result with fewer clicks. It’s now even easier to get motivated with more information within your reaches.
Now, when you scroll down you’ll continue to find relevant results so that you can discover new ideas. When you reach the bottom of a search results page page, up to 6 pages of results will be immediately shown until you see a “More outcomes” button if you want to continue further.”
As Google continues to fill the first page of search results page with ads, featured snippets, media, ‘people likewise ask’ boxes, and other functions, this upgrade is a win for routine web pages.
Offering searchers the capability to scroll through 6 pages at the same time increases their likelihood of seeing more results before striking an obstruction.
We don’t expect this change to impact reporting. Google kept in mind in 2015, upon upgrading mobile search results to continuous scrolling, that there’s no distinction in Search Console.
That’s due to the fact that Browse Console tracks SERP positions, not pages, Google describes:
Constant scroll likewise does not alter how position reporting operate in Search Console. Positions reporting remains as if pages weren’t automatically filled.
— Google SearchLiaison (@searchliaison) October 14, 2021
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