HTTP/3 does not have a direct impact on SEO in spite of its faster efficiency, Google says.
Google Search Supporter John Mueller debunks a theory that the faster speed of HTTP/3 can straight affect
a website’s SEO. This topic is attended to during the November 2022 edition of Google’s SEO office-hours Q&A session. Signed up with by the Google Search Relations group, Muller answers the following question:
Could the use of HTTP/3 enhance SEO because it improves efficiency?
HTTP/3 provides performance benefits over HTTP/2 and HTTP/3. Nevertheless, the performance gains are unlikely to make a difference concerning SEO.
Mueller On The SEO Impact Of HTTP/3
Mueller starts his reaction by specifying Google doesn’t utilize HTTP/3 as a ranking factor or in web crawling:
“Google does not utilize HTTP/3 as a factor in ranking at the minute. As far as I understand, we do not utilize it in crawling either.”
Google mainly uses HTTP/1 for web crawling. Googlebot supports HTTP/2 but just uses it when there’s a clear benefit over HTTP/1.
Assistance for HTTP/3 is likely a long method off. Sites that select to adopt it early won’t see a direct improvement in search rankings, Mueller discusses:
“In terms of efficiency, I think the gains users see from using HTTP/3 would not suffice to significantly impact the core web vitals, which are the metrics that we use in the page experience ranking aspect. While making a much faster server is always an excellent idea, I doubt you ‘d see a direct connection with SEO just from using HTTP/3. Comparable to how you ‘d be difficult pushed to discovering a direct connection to utilizing a much faster sort of RAM in your servers.”
Mueller offered a comparable action when inquired about HTTP/3 in December 2021.
Nevertheless, he suggested HTTP/3 might “potentially indirectly” impact core web vitals.
I don’t think we crawl with http/3 however that does not imply you will not see positive results for users (and with that, potentially indirectly core web vitals too).
— John Mueller is mostly not here (@JohnMu) December 6, 2021
Mueller sounds more positive now in saying that there’s no impact.
Hear his action in the video below:
Included Image: SteafPong88/Best SMM Panel