Google is bringing 2 brand-new metrics to GA4 properties that marketers can use when developing custom-made reports.
Google Analytics is adding 2 new metrics to GA4 residential or commercial properties that supply more insight into the number of pages visitors view and
the length of time they stay. Views per session and typical session duration are now available in Explorations and Reporting Personalization in
GA4. Views per session tracks the variety of app screens or webpages individuals look at during a single check out, while average session period measures the time users spend on the website.
A statement from Carly Boddy, Product Manager at Google Analytics, demonstrates how to add these metrics when building custom-made reports:
Develop reports from scratch to satisfy your company needs in Reporting Personalization with these brand-new metrics now offered #GA 4 pic.twitter.com/GZf3PcPtyS
— Carly Boddy (@carly_boddy) November 30, 2022
If you track views per session and average session period for Universal Analytics (UA) homes, there are a couple of essential distinctions to understand concerning GA4.
You’re most likely to see a difference in session counts, which can vary from organization to service based upon the following aspects:
- Location: UA residential or commercial properties count a new session at midnight even if the user hasn’t left, which means session counts may be greater than GA4. Consider the time zones of your users and how likely they are to cross the midnight limit to reboot a session.
- UTM Tagging: UTM tagging on your website will reset the session in UA, which means you might see a much higher count of sessions in UA than in GA4.
- Filters: The data in UA reporting may be subject to see filters that exclude data. The data in GA4 reporting for GA360 consumers may be subject to filters that specify which data from a source property appears in a sub-property.
- Estimation: GA4 residential or commercial properties use a statistical estimate of the number of sessions on your website or app by approximating the variety of distinct session IDs, while UA homes do not estimate the variety of sessions. GA4 homes more effectively count sessions with high accuracy and low error rate.