Ex-Googler Responses Why Google Search is Becoming Worse

Posted by

An ex-Googler named Marissa Mayer appeared on the Freakonomics podcast to go over the topic of whether Google is worsening. Mayer suggested that asking why Google Browse is getting worse is the wrong concern. Her explanation of what is wrong turns the spotlight back on the internet itself.

Why Marissa Mayer’s Opinion Matters

Marissa Mayer was staff member # 20 at Google, supervising engineers, becoming director of customer web products and was a part of the three-person group that worked on developing AdWords.

Mayer dealt with many projects, including Google Images, News, Maps, and Gmail. She was at one point in charge of Regional, Maps, and Place Providers.

She ultimately left Google to become the president and CEO of Yahoo! for 5 years.

There are couple of individuals on the planet with her level of expert knowledge of and history with search, that makes her views about the present state of search of excellent interest.

Freakonomics Podcast: Is Google Getting Worse?

The host of the podcast started out the program by describing how in their experience Google is not as excellent as it used to be.

Freakonomics:

“The power of that discovery faded, as revelations do, and we all started to take Google for approved.

When you needed some details, you just typed a few words into the search box and, extremely quickly, you got the answer you were searching for, normally from a reliable source.

But today? To me, a minimum of, it doesn’t feel the same.

My search results just don’t appear as useful.

I seem like I’m seeing more advertisements, more links that might as well be ads, and more links to spammy web pages.”

Marissa Mayer Says Google is Just a Window

Marissa Mayer agreed that the search experience is different today.

However in her viewpoint the issue isn’t Google. The way she sees it, Google is only a window onto the Internet.

Mayer shared her viewpoint:

“I do think the quality of the Web has actually taken a hit.

… When I began at Google, there had to do with 30 million websites, so crawling them all and indexing them all was reasonably uncomplicated.

It seems like a lot, however it’s little.

Today, I believe there was one point where Google had actually seen more than a trillion URLs.”

The host of the program asked if the boost in the number of URLs is the reason that search engine result are worse.

Mayer addressed:

“When you see the quality of your search results page decrease, it’s natural to blame Google and be like, ‘Why are they even worse?’

To me, the more fascinating and advanced idea is if you state, ‘Wait, but Google’s simply a window onto the web. The genuine concern is, why is the web getting worse?’ “

Why is the Web Getting Worse?

The host of the program accompanied the concept that the problem is that the Web is getting worse and, as Marissa recommended, he asked her why the web getting worse.

Mayer used an explanation that deflects from Google and lays blame for bad search results page on the internet itself.

She discussed the reason that the web is even worse:

“I believe because there’s a lot of economic incentive for false information, for clicks, for purchases.

There’s a lot more scams on the internet today than there was twenty years back.

And I think that the web has had the ability to grow and develop as rapidly as it has because of less regulation and due to the fact that it’s so international.

But we likewise have to take the flipside of that.

In a fairly unregulated space, there’s going to be, you understand, financial mis-incentives that can often break down quality.

Which does put a great deal of onus on the brokers who are browsing that info to attempt and get rid of that. And it’s challenging.

It type of has to be more, in my view, an ecosystem-style reaction, rather than simply an easy correction from one star.”

Is the Issue Truly the Web?

The idea that the Internet is low quality due to the fact that it is fairly unregulated is debatable.

There are federal government companies dedicated to protecting consumers from fraudulent online activities. One example is the United States federal government Federal Trade Commission standards on advertising, recommendations and marketing. These guidelines are the reason why sites reveal they are benefiting from affiliate links.

Google itself likewise manages the Web through its publishing standards. Failure to follow Google’s standards can result in exclusion from the search results.

Google’s ability to control the Internet extends to the quality of content itself as evidenced by the reality that out of eight algorithm updates in 2022, 6 of them were focused on spam, product reviews and demoting unhelpful content.

It might be said that Google’s algorithm updates proves that Google is more focused on fixing Internet content than it is on improving the innovation for returning relevant search results.

That a lot of Google’s efforts is focused on encouraging an “ecosystem-style reaction” lines up with Marissa Mayer’s observation that the problem with search is the sites and not Google.

Is Google Browse even worse because sites today are worse or is the issue with Google itself and they just can’t see it?

Citation

Listen to the Freakonomics podcast:

Is Google Worsening?

Included image by Best SMM Panel/Asier Romero