Google Answers If Dividing A Long Short Article Might Result In Thin Material

Posted by

In a Google Browse Office Hours video, Googler Lizzi Sassman addressed a question about thin material, clarifying a common misperception about what thin content really is.

Thin Content

The word thin means lacking thickness or width.

So when we hear the term “thin material” it’s not unusual to think of thin material as a website with not much content on it.

The actual meaning of thin content is more along the lines of content that does not have any included worth.

Examples are a cookie cutter page that hardly differs from other pages, and even a web page that is copied from a merchant or manufacturer with nothing extra added to it.

Google’s Item Review Update weeds out, among other things, thin pages consisting of evaluation pages that are just item summaries.

The hallmark qualities of thin pages is that they do not have creativity, are barely various from other pages and/or do not offer any specific included worth.

Entrance pages are a type of thin content. These are web pages created to rank for particular keywords. An example can be pages produced to rank for a keyword phrase and different city names, where all the pages are virtually the exact same other than for the names of the cities.

Are Short Articles Thin Material?

The individual asking the question wanted to know if dividing a long short article into much shorter articles would result in thin content.

This is the question asked:

“Would it be thought about thin content if a post covering a lengthy subject was broken down into smaller sized short articles and interlinked?”

Lizzi Sassman responded to:

“Well, it’s difficult to know without looking at that material.

However word count alone is not a sign of thin material.

These are 2 completely genuine methods: it can be excellent to have a comprehensive article that deeply explores a topic, and it can be similarly simply as excellent to break it up into simpler to comprehend topics.

It truly depends on the topic and the content on that page, and you understand your audience best.

So I would concentrate on what’s most handy to your users which you’re supplying sufficient worth on each page for whatever the subject may be.”

Dividing a Long Article Into Several Pages

What the person asking the concern might have been asking is if was alright to divide one lengthy topic across several pages that are interlinked, which is called pagination.

With pagination, a website visitor clicks to the next page to keep checking out the material.

The Googler presumed that the individual asking the concern was splitting a long post into shorter articles dedicated to the several topics that the lengthy short article covered.

The non-live nature of Google’s brand-new variation of SEO office-hours didn’t allow the Googler to ask a follow-up question to validate if she was comprehending the concern properly.

In any case, pagination is a fine way to break up a lengthy short article.

Google Browse Central has a page about pagination best practices.


Featured image by Best SMM Panel/Asier Romero

Listen to the Google SEO Workplace Hours video at the 12:05 minute mark