Google Trends is a surprisingly helpful tool for keyword research, specifically when utilizing advanced search choices that are practically hidden in plain sight.
Check out the various Google Trends menus and options and discover relatively endless methods to get more keyword search volume insights.
Learn new methods to open the power of one of Google’s essential SEO tools.
The Worth Of Google Trends
While Google Trends is accurate, it does not show the amount of traffic in actual numbers.
It shows the varieties of questions made in relative portions on a scale of zero to 100.
Unlike Google Trends, paid SEO tools supply traffic volume numbers for keywords.
But those numbers are only estimates that are theorized from a mix of internet traffic data suppliers, Google Keyword Planner, scraped search results, and other sources.
The clickstream data usually comes from anonymized traffic data gotten from users of specific pop-up blockers, web browser plugins, and some free anti-virus software application.
The SEO tools then use a calculation that corresponds to their best guess of how that data associates with Google keyword search and traffic volume.
So, although paid SEO tools provide price quotes of keyword traffic, the information presented by Google Trends is based upon actual search inquiries and not guesses.
That’s not to state that Google Trends is better than paid keyword tools. When used together with paid keyword tools, one can get a near-accurate idea of real keyword search volume.
There are other functions in Google Trends that can help dial in precise division of the keyword information that assists to comprehend what geographic places are best for advertising efforts and also find new and trending keywords.
How To Use Google Trends For SEO
1. Get More Accurate Data By Comparing Keywords
Google Trends shows a relative visualization of traffic on a scale of absolutely no to 100.
You can’t actually understand if the trend is reporting numerous keyword searches or thousands due to the fact that the graph is on a relative scale of no to one hundred.
However, the relative numbers can have more indicating when they are compared to keywords for which there are known traffic levels from another keyword expression.
One method to do this is to compare keyword search volume with a keyword whose accurate traffic numbers are currently understood, for example, from a PPC campaign.
If the keyword volume is especially big for which you don’t have a keyword to compare, there’s another method to find a keyword to use for comparison.
A comparison keyword doesn’t need to be related. It can be in an entirely different vertical and might even be the name of a trending celebrity.
The crucial thing is the basic keyword volume data.
Google publishes a Google Trends Daily Trends website that shows trending search questions.
What’s useful about this page is that Google supplies keyword volumes in numbers, like 100,000+ searches each day, etc.
Example Of How To Pinpoint Search Volume
I’m going to use the search expression [how to drop weight] as an example of how to use Google Trends to get a close idea of real search volume.
The way I do it is by utilizing recognized search volumes and comparing them to the target keyword phrase.
Google provides search volumes on its trending searches page, which can be changed for what’s trending in any nation.
On this specific day (September 22, 2022), the starlet Ana De Armas was trending with 50,000+ searches, and the American ex-football player (keyword phrase [Bret Favre News] was trending with 20,000+ searches.
Step 1. Discover Search Trends For Target Keyword Phrases
The target keyword expression we’re researching is [how to slim down]
Below is a screenshot of the one-year trend for the target keyword expression:
Screenshot from Google Trends, September 2022
As you can see, it’s a fairly stable trend line from September 2021 to September 2022.
Then I included the 2 keyword phrases for which we have a close search volume count to compare all 3, but for a 24-hour time period.
I use a 24-hour time period since the search volume for our contrast keywords is trending for this one day.
Screenshot from Google Trends, September 2022 Our target keyword phrase, with a red trend line, is ideal in the middle, in between the keyword phrases [Ana De Armas](blue) and [Bret Favre News](yellow).
What the above comparison informs us is that the phrase [how to lose weight] has a keyword volume of more than 20,000+ searches but less than 50,000+ searches.
The relative search volume of [how to lose weight] is 50% of the keyword expression [Ana De Armas]Since we know that [Ana De Armas] has a search volume of around 50,000+ searches on this specific day, and [Bret Favre News] has a search volume of 20,000+ questions on the very same day, we can state with reasonable precision that the keyword expression, [how to slim down] has around an everyday search volume of around 30,000 on a typical day, give or take a few thousand.
The real numbers might be greater because Google Trends reveals the highs and lows at particular points of the day. The overall for the day is highly likely greater.
The above hack isn’t 100% precise. But it suffices to provide a strong ballpark idea and can be utilized to compare to and verify extrapolated information from a paid keyword research tool.
Related: How To Do Keyword Research For SEO
2. Discover Insights From Time-based Trends
There are two basic ways to take a look at the keyword data: extended across over longer periods of time and shorter time periods.
Long Period Patterns
You can set Google Trends to show you the traffic patterns stretching back to 2004. This is important for revealing you the audience patterns.
- Upward Long-Term Trends: If a trend is consistently going up, this means you need to focus energy on producing material for this pattern.
- Down Long-Term Trends: If the pattern line is steadily moving down, then it may be a signal that audience content consumption is altering.
For instance, evaluation this five-year pattern for [WordPress] the search term, WordPress the software application, and WordPress the site:
Screenshot from Google Trends, September 2022
There’s a clear down trend for WordPress in all three variations.
The down pattern extends to related phrases such as:
- WordPress themes.
- WordPress plugin.
- WordPress hosting.
There are numerous reasons that search patterns go down. It can be that individuals lost interest, that the interest went somewhere else or that the trend is obsolete.
The digital camera item classification is a good example of a downward spiral caused by an item being changed by something else.
- The digital camera triggered the recession in searches for traditional analog cams.
- The iPhone began the down spiral of the digital cam.
Understanding which way the wind is blowing might help a content online marketer or publisher understand when it’s time to bail on a subject or item category and to pivot to upward-trending ones.
Related: Material Marketing: The Ultimate Beginner’s Guide
3. Associated Subjects And Inquiries
Google Trends has two fantastic functions, one called Related Topics and the other Related Queries.
Subjects are search inquiries that share a concept.
Recognizing associated topics that are trending upwards works for discovering how an audience or customer demand is moving.
This information can, in turn, supply ideas for content generation or brand-new product selections.
According to Google:
Users looking for your term also looked for these topics.
You Can View by the Following Metrics
Top– The most popular topics. Scoring is on a relative scale where a value of 100 is the most typically searched topic and a value of 50 is a subject searched half as frequently as the most popular term, and so on.
Increasing– Related subjects with the most significant boost in search frequency considering that the last time period.
Outcomes marked “Breakout” had a tremendous increase, most likely due to the fact that these topics are brand-new and had few (if any) prior searches.”
The description of Related Queries is similar to that of the Associated Topics.
Leading questions are generally the most popular searches. Rising Queries are queries that are becoming popular.
Screenshot from Google Trends, September 2022
The information from Increasing Inquiries are great for remaining ahead of the competition.
4. Short-Term Patterns Can Bring Huge Traffic
Viewing keyword patterns in the short view, such as the 90-day or even 30-day view, can expose important insights for profiting from quickly altering search trends.
There is a lots of traffic in Google Discover in addition to in Google News.
Google Discover is tied to trending subjects associated with searches.
Google News is of the moment in terms of existing occasions.
Sites that target either of those traffic channels benefit from knowing what the short-term patterns are.
A benefit of seeing short-term trends (30 days and 90 trends) is that specific days of the week stick out when those searches are popular.
Understanding which days of the week interest spikes for an offered subject can assist in planning when to publish specific type of topics, so the material is right there when the audience is searching for it.
5. Keywords By Classification
Google Trends has the performance for limiting keyword search question stock according to category topics.
This offers more precise keyword data.
The Categories tab is necessary due to the fact that it refines your keyword research to the correct context.
If your keyword context is [autos], then it makes sense to properly improve Google Trends to reveal just the data for the context of auto.
By narrowing the Google Trends information by category, you will have the ability to find more precise info associated to the subjects you are researching for content within the right context.
6. Determine Keyword Data By Location
Google Trends keyword information by geographic location can be utilized for determining what locations are the very best to outreach to for site promo or for tailoring the content to specific regions.
For example, if particular sort of products are popular in Washington D.C. and Texas, it makes sense to intend advertising activity and localized content to those areas.
In reality, it might be beneficial to focus link-building marketing activities in those areas first since the interest is greater in those parts of the nation.
Keyword appeal info by region is important for link building, content development, content promo, and pay-per-click.
Localizing content (and the promotion of that material) can make it more relevant to the people who have an interest in that content (or product).
Google ranks pages according to who it’s most pertinent, so integrating geographic nuance into your material can assist it rank for the most individuals.
7. Target Search Intents With Browse Types
Google Trends provides you the capability to further refine the keyword data by segmenting it by the type of search the information comes from, the Search Type.
Refining your Google Trends research by the kind of search permits you to remove the “noise” that may be making your keyword research fuzzy and help it become more accurate and meaningful.
Google Trends data can be fine-tuned by:
- Web Browse.
- Image Browse.
- News Browse.
- Google Shopping.
- Buy YouTube Subscribers Browse.
Screenshot from Google Trends, September 2022
Buy YouTube Subscribers search is a wonderful way to determine search trends for material with the word “how” due to the fact that a lot of people search on Buy YouTube Subscribers using phrases with the words “how” in them.
Although these are searches carried out on Buy YouTube Subscribers, the trends data works because it reveals what users are trying to find.
A Google Trends look for how, what, where, when, why, and who shows that search queries starting with the word “how” are by far the most popular on Buy YouTube Subscribers.
Google Trends limits contrasts to 5 keywords, so the following screenshot omits that word.
Screenshot from Google Trends, September 2022 If your keyword phrases include training material that uses words like” how to,”improving your research with the Buy YouTube Subscribers search type may offer useful insights.
For example, I have found that Buy YouTube Subscribers Search programs more pertinent “related topics” and “associated queries” data than researching with “web search” selected.
Here’s another example of how utilizing various kinds of search types assists refine Google Trends data.
I did the very same how, what, where, when, why, and who browses however this time using the News Browse refinement.
Screenshot from Google Trends, September 2022 The search trends in Google News are remarkably different than the search patterns on Buy YouTube Subscribers. That’s since people want to know the”what “and”how”kinds of details in Google News. When developing content related to news, recognizing the right angle to report
a news item is important. Knowing that the words”what”or” who”are most pertinent to a topic can be helpful for crafting the title to what the readers are most interested in. The above is the view of search queries for the past 90 days. When the same keywords are
searched utilizing the 5-year perspective, it ends up being clear that the “who”
type keywords tend to increase according to existing occasions. As an example of how current occasions affect trends, the most significant spike in searches with the word”who”
happened in the days after the 2020 governmental election. Every Search Type query improvement reveals a different aid to improve the outcomes so that they show more precise information. So
, provide the Browse Type choices a try because the details that is provided may be more precise and beneficial
than the more basic and potentially loud”web search “version. Open The Hidden Power Of Google Trends Free tools are typically thought about to be less helpful than paid tools. That’s not necessarily the case
with Google Trends. This short article notes seven ways
to discover helpful search-related patterns and patterns that are absolutely precise, more than some search-related information from paid tools.
What’s particularly significant is that this article just begins to scratch the surface of all the information that’s offered. Take A Look At Google Trends and discover extra methods to mix different search patterns to get much more helpful information. More Resources: Included Image: Studio Romantic/Best SMM Panel