Today’s Ask An SEO question comes from Kayle from Cape Town, who asks:
Google reveals 314 of my web sites pages are indexed, however Ahrefs only reveals 260 internal pages and Semrush just shows 220. What does this imply? How can I accurately cross-check whether all my pages are indexed?
Whoever said “numbers do not lie” never ever worked with a modern-day analytics program– or, any program that tries to replicate what Google is doing. Those programs lie all the time.
However the lies aren’t wicked.
None of the tools we utilize are attempting to fool us into thinking we have different results than we do.
Comprehending how a tool works, what it is determining, and how to finest checked out those measurements is a vital skill for any digital marketer.
So, how do you comprehend the distinctions in between diverse results in different tools?
Look At The Tool’s Source
The first step in understanding how to understand results from multiple tools is to comprehend the tool you are using.
Where does that tool pull its data?
How does it pull data?
Is the data going to be accurate or more of a pattern gauge?
For instance, new SEO pros are often shocked by the variations when looking at Semrush’s traffic estimates vs. numbers in Google Analytics.
However if you understand how each tool gets its information, its proper use ends up being self-apparent.
Semrush’s traffic analysis is based upon the variety of keywords a site ranks for and an estimate of how much traffic each keyword will bring.
This is wildly inaccurate when aiming to compare absolute information for websites.
If you are looking for traffic patterns in time, Semrush is one of the best tools out there for competitive analysis.
However I would never ever utilize it to determine the traffic on a website where we have access to Google Analytics, because Google Analytics determines the real visitors to a site.
Semrush estimates traffic; Google Analytics measures traffic.
Ahrefs Vs. Semrush Vs. Google Search Console
Let’s get to the question at hand.
If I am trying to understand the number of indexed pages for a site I manage, I’m only going to count on data from Google Browse Console. Why?
Google Browse Console (GSC) is the only tool of the three in concern that determines the number of pages are indexed vs. approximates the number of indexed pages.
Is Google Browse Console always completely remedy? No.
However in practically every case, GSC will give a more accurate representation of the number of pages are actually indexed.
Both Semrush and Ahrefs provide the option to link your GSC data to your account.
This makes the information from those tools more accurate on your website.
This does not indicate that the varieties of rivals’ websites– or sites where you do not control the Google Browse Console– are going to have more accurate lead to Ahrefs or Semrush.
But if you require competitive analysis, Ahrefs and Semrush are the very best way to compare apples to apples.
As far are “cross-checking whether all your pages are indexed,” I don’t believe that’s required.
Google is the location you want all of your pages indexed.
Google Browse Console was made for that function.
It’s the only source of original data you have when it concerns Google’s index, since search operators don’t return accurate outcomes and have not for a long time.
It is essential for digital online marketers to understand what a tool does, where its information comes from, and the best method to utilize it.
Up until now, I have not seen an AI that is a replacement for a keen marketing mind armed with the understanding of how the ecosystem works.
So before you run an analysis, comprehend the tool and what it is best used for.
You’ll be a much better digital marketer if you comprehend what you are determining, how, and why.
Featured Image: Dikushin Dmitry/Best SMM Panel